Billion-Dollar Nicotine Market

Billion-Dollar Nicotine Maintenance Market are Emerging
Tobacco And Drug Companies Compete For Consumers

Tobacco companies are likely to find themselves competing with pharmaceutical companies to develop new products that will deliver nicotine to nicotine-dependent consumers on a long-term basis without smoking cigarettes.

Now the two industries have diametrically opposed objectives---the tobacco industry striving to sustain nicotine addictions while the pharmaceutical industry striving to end them.
In contrast, safer pharmaceutical products, such as the nicotine patch or inhaler, must go through long, expensive trials to be approved by the Food and Drug Administration (FDA).

"The primary goal of a new nicotine policy should remain helping everyone who wishes to be free from nicotine and tobacco to avoid addiction or achieve abstinence.